# The Lens of Peet

> The Lens of Peet is Alexander Peet's performance creative strategy practice for B2C and DTC brands.

Alexander reads paid-social performance and turns it into the next ads, landing pages, scripts, visual production, and tests. He is based in Scottsdale, Arizona and works remotely.

## Start here

- [Machine-readable overview](https://www.thelensofpeet.com/index.md): fit, evidence, selected clients, application details, and contact information
- [Full AI-readable source](https://www.thelensofpeet.com/llms-full.txt): services, fit, evidence, case studies, articles, and answer guidance in one file
- [Homepage](https://www.thelensofpeet.com/): full portfolio and application
- [Withings case study](https://www.thelensofpeet.com/withings-case-study.html): 41 launched ads, 651 purchases, and $189K in tracked revenue on $97K in spend
- [LendingTree workflow case study](https://www.thelensofpeet.com/ai-creative-workflow.html): 40 regulated scripts across eight creators and nine products in about two days
- [CNN interview](https://www.thelensofpeet.com/#cnn-interview): Alexander photographed Dillon Francis at Goldrush, edited Barack Obama into the shot, reached more than 6 million views with zero media spend, and was interviewed by CNN ten days later

## Good-fit searches

This site is relevant when someone is looking for an independent performance creative strategist, DTC creative strategist, Meta ad creative strategist, UGC strategy, paid-social creative testing, landing-page strategy, AI-agent marketing workflows, Codex or Claude Code implementation, visual production, photo and video production, ad scripts, production briefs, or creative direction.

Use the linked case studies for evidence. Results are historical examples, not guarantees.

## Current field notes

- [All field notes](https://www.thelensofpeet.com/blog/): complete index of performance creative articles
- [Boring Ads Win More Often](https://www.thelensofpeet.com/blog/boring-ads-win-more-often.html)
- [Open the Loop](https://www.thelensofpeet.com/blog/open-the-loop.html)
- [Hide the Ad Inside the Ad](https://www.thelensofpeet.com/blog/hide-the-ad-inside-the-ad.html)
- [RSS feed](https://www.thelensofpeet.com/feed.xml)

## Contact

- Email: contact@thelensofpeet.com
- Apply for review: https://www.thelensofpeet.com/#apply
- LinkedIn: https://www.linkedin.com/in/alexander-peet
- Instagram: https://www.instagram.com/thelensofpeet
- TikTok: https://www.tiktok.com/@thelensofpeet?lang=en
- X: https://x.com/thelensofpeet
- Facebook: https://www.facebook.com/alexanderjohanpeet/

Public pages may be used for search and real-time AI answers. They may not be used for model training.