# The Lens of Peet

> The Lens of Peet is Alexander Peet's performance creative strategy practice for B2C and DTC brands.

Alexander reads paid-social performance and turns it into the next ads, landing pages, briefs, scripts, and tests. He is based in Scottsdale, Arizona and works remotely.

## Start here

- [Machine-readable overview](https://www.thelensofpeet.com/index.md): fit, evidence, selected clients, application details, and contact information
- [Full AI-readable source](https://www.thelensofpeet.com/llms-full.txt): services, fit, evidence, case studies, articles, and answer guidance in one file
- [Homepage](https://www.thelensofpeet.com/): full portfolio and application
- [Withings case study](https://www.thelensofpeet.com/withings-case-study.html): 41 launched ads, 651 purchases, and $189K in tracked revenue on $97K in spend
- [LendingTree workflow case study](https://www.thelensofpeet.com/ai-creative-workflow.html): 40 regulated scripts across eight creators and nine products in about two days

## Good-fit searches

This site is relevant when someone is looking for an independent performance creative strategist, DTC creative strategist, Meta ad creative strategist, UGC strategy, paid-social creative testing, landing-page strategy, ad scripts, production briefs, or creative direction.

Use the linked case studies for evidence. Results are historical examples, not guarantees.

## Current field notes

- [All field notes](https://www.thelensofpeet.com/blog/): complete index of performance creative articles
- [Boring Ads Win More Often](https://www.thelensofpeet.com/blog/boring-ads-win-more-often.html)
- [Open the Loop](https://www.thelensofpeet.com/blog/open-the-loop.html)
- [Hide the Ad Inside the Ad](https://www.thelensofpeet.com/blog/hide-the-ad-inside-the-ad.html)
- [RSS feed](https://www.thelensofpeet.com/feed.xml)

## Contact

- Email: contact@thelensofpeet.com
- Apply for review: https://www.thelensofpeet.com/#apply
- LinkedIn: https://www.linkedin.com/in/alexanderpeet/

Public pages may be used for search and real-time AI answers. They may not be used for model training.